Risks Presented by Unmanaged Accounts
No Validation of Users
Without proper identity management, there is no visibility which Google services (free or paid) are used within the company and who is using them.
No Access Management
When people and vendors change, there is no means to keep up with service and data access accordingly.
Increased Security Risks
There is no way to make sure the Google accounts used for company data are secure and under desired policies (e.g. 2-step verification, blocking authorization of 3rd party apps). Risk for social engineering attacks by bad actors using Google identities under your company name is also elevated.
Risk of Data Loss
There is a high risk that you can lose access to your own Google services and all data with them. Typical Google services contain significant amount of past data and information about marketing spend and activities. When using consumer accounts when creating company presence, the ownership of collected data is not self-evident.
